One Quarter

Open to grades 10, 11, and 12

Prerequisite: Principles of Marketing

Even the best product ideas will go unsold without creative marketing! In this project based course, students will develop a product concept and create a comprehensive marketing plan including: packaging, pricing, and distribution. Students will have the opportunity to participate in DECA at the regional, state, and national levels. Students enrolled in marketing courses are automatically members of the Chi-Hi DECA chapter. 

This course is transcripted with CVTC. Students wishing to enroll in the dual credit option must have earned a C or better in Principles of Marketing.